This was a postcard I designed for Action Target to be handed out at the 2011 Shot Show held in Las Vegas.
Action Target is a leading global supplier of superior shooting range products, equipment, design, manufacturing and training for law enforcement, military, and commercial ranges. Shot Show is the world's largest shooting, hunting outdoor trade show and conference.
It was important for me to capture that certain "grittiness" that most hunters and gun enthusiasts relate too or could at least appreciate. The postcard served as a free shipping coupon for PT (portable target) orders that were placed at the Shot Show.