Wednesday, March 21, 2007

ProThin Packaging


Designed the packaging for the ProThin Weight Management System. I wanted to add a natural, inviting, fresh and hip look to the packaging. To achieve this, I chose green and orange colors. The almost pastel green clearly represents nature. With the orange I wanted to create a sense of youth and happiness. The swoosh across the middle of the packaging represents the shape that a real woman would have...because, not all of us guys like "stick women."